This is a survey report of a survey that we have done for a couple of months during November - December of 2023 to understand if Alo Chowdhury More is a location where a Digital LED billboard will be good to advertise.
We have done the survey for 2 hours during day and 2 hours during night every day from 2 November 2023 to 3 January 2024 of all the locations given below, before installing the billboard in this place and we found out if our claim of Alo Chowdhury more being the branding heaven is true or not. We had done survey of locations in Siliguri like, Dada Vai Sporting Club, Sevoke More, NTS More, NJP Netaji More, Siliguri court and Venus More then we have chosen the location Alo Chowdhury More to be the best place to advertise in the city. In this report we'll discuss our exact findings, and many surprising data that has influenced us into installing the billboard at this location. Also, we'll discuss why this location will give you the best ROI possible. Let's dive in.
Branding Heaven for Advertising in Siliguri:
Alo Chowdhury More, is placed at the heart of the city Siliguri. The average cost of property in this area is extremely high. A new simple 2 BHK flat in this area costs around 50-70 lakhs and the cost of land for every 720 Sq feet land is at least 60 lakhs in this area. Even the cost of renting an unfurnished 2 BHK flat is more than ₹15,000 per month and properly furnished flats are rented at a minimum cost of ₹25,000 per month.
Which means the people living in this area and passing by the area to go to their offices are mostly HNI people. Though a lot of upper middleclass people also reside in the area. In this area many new residential and office properties are in development.
Flats and office spaces just around 100 meters from this area near Siliguri police station costs 1.5 crore (starting price), which makes this location really valuable and proves this location being a branding heaven for brands trying to find their place in the city Siliguri.
The objective of this survey was to assess the audience engagement potential for installing a digital LED billboard in this affluent area.
Population and Density of Alo Chowdhury More Siliguri
The total population of Siliguri is around 18 lakhs in 2024 as per the 6.5% growth rate per year and the population during census 2011. The population density of Siliguri is around 18,891 people per sq kilometer (1) as of 2023 but the population density of Alo Chowdhury More area in Siliguri is around 23,769 people per sq kilometer.
Report in Details:
During our day night survey of total 4 hours (2 hours during daytime and 2 hours during night) spread across the span of two months, we have counted total 23,92,003 people. During 2 hours of the daytime, we have counted total10,80,868 people or on average 8,578 people every hour during daytime. Also, during 2 hours of the nighttime, we have counted total 13,11,135 people or on average 10,405 people every hour during nighttime.
Below we are sharing the total number of counted people during 2 hours during daytime and 2 hours during nighttime for two months. Please note, it is very much possible that one individual has been counted more than once as they may have passed from the location more than once and it was not humanly possible to count unique number of people, though that is not important as if the same person views your advertisement more than once that will be better for your brand.
Date | Daytime Time Range | Total Number of People |
2-Nov-23 | 11 AM - 12 PM | 7261 |
| 01 PM - 02 PM | 5196 |
3-Nov-23 | 9 AM - 10 AM | 5699 |
| 03 PM - 04 PM | 10246 |
4-Nov-23 | 11 AM - 12 PM | 5123 |
| 02 PM - 03 PM | 5769 |
5-Nov-23 | 11 AM - 12 PM | 5687 |
| 01 PM - 02 PM | 6651 |
6-Nov-23 | 9 AM - 10 AM | 5648 |
| 10 AM - 11 AM | 11905 |
7-Nov-23 | 02 PM - 03 PM | 5484 |
| 03 PM - 04 PM | 8509 |
8-Nov-23 | 03 PM - 04 PM | 11350 |
| 04 PM - 05 PM | 8817 |
9-Nov-23 | 11 AM - 12 PM | 5338 |
| 04 PM - 05 PM | 6845 |
10-Nov-23 | 9 AM - 10 AM | 11809 |
| 10 AM - 11 AM | 7868 |
11-Nov-23 | 01 PM - 02 PM | 7674 |
| 02 PM - 03 PM | 6597 |
12-Nov-23 | 9 AM - 10 AM | 5071 |
| 12 PM - 01 PM | 11837 |
13-Nov-23 | 9 AM - 10 AM | 7920 |
| 11 AM - 12 PM | 10851 |
14-Nov-23 | 01 PM - 02 PM | 9524 |
| 02 PM - 03 PM | 6748 |
15-Nov-23 | 10 AM - 11 AM | 9224 |
| 01 PM - 02 PM | 11612 |
16-Nov-23 | 11 AM - 12 PM | 6916 |
| 02 PM - 03 PM | 5107 |
17-Nov-23 | 10 AM - 11 AM | 11372 |
| 11 AM - 12 PM | 7492 |
18-Nov-23 | 01 PM - 02 PM | 5877 |
| 02 PM - 03 PM | 6736 |
19-Nov-23 | 9 AM - 10 AM | 6199 |
| 10 AM - 11 AM | 11112 |
20-Nov-23 | 9 AM - 10 AM | 9039 |
| 10 AM - 11 AM | 11215 |
21-Nov-23 | 11 AM - 12 PM | 8091 |
| 01 PM - 02 PM | 7581 |
22-Nov-23 | 10 AM - 11 AM | 7822 |
| 03 PM - 04 PM | 11736 |
23-Nov-23 | 01 PM - 02 PM | 7748 |
| 02 PM - 03 PM | 6957 |
24-Nov-23 | 10 AM - 11 AM | 11910 |
| 9 AM - 10 AM | 8114 |
25-Nov-23 | 9 AM - 10 AM | 5363 |
| 02 PM - 03 PM | 9659 |
26-Nov-23 | 11 AM - 12 PM | 8054 |
| 01 PM - 02 PM | 10189 |
27-Nov-23 | 10 AM - 11 AM | 5431 |
| 02 PM - 03 PM | 5722 |
28-Nov-23 | 9 AM - 10 AM | 11100 |
| 10 AM - 11 AM | 10990 |
29-Nov-23 | 02 PM - 03 PM | 5517 |
| 03 PM - 04 PM | 8542 |
30-Nov-23 | 10 AM - 11 AM | 11541 |
| 01 PM - 02 PM | 9336 |
1-Dec-23 | 9 AM - 10 AM | 8222 |
| 10 AM - 11 AM | 11998 |
2-Dec-23 | 10 AM - 11 AM | 6010 |
| 03 PM - 04 PM | 7859 |
3-Dec-23 | 9 AM - 10 AM | 10418 |
| 10 AM - 11 AM | 11751 |
4-Dec-23 | 02 PM - 03 PM | 7532 |
| 03 PM - 04 PM | 7353 |
5-Dec-23 | 10 AM - 11 AM | 10796 |
| 02 PM - 03 PM | 9849 |
6-Dec-23 | 01 PM - 02 PM | 8366 |
| 02 PM - 03 PM | 6054 |
7-Dec-23 | 11 AM - 12 PM | 9910 |
| 02 PM - 03 PM | 7108 |
8-Dec-23 | 11 AM - 12 PM | 7931 |
| 01 PM - 02 PM | 5544 |
9-Dec-23 | 10 AM - 11 AM | 6316 |
| 02 PM - 03 PM | 6998 |
10-Dec-23 | 11 AM - 12 PM | 8790 |
| 10 AM - 11 AM | 11154 |
11-Dec-23 | 10 AM - 11 AM | 7155 |
| 02 PM - 03 PM | 10962 |
12-Dec-23 | 11 AM - 12 PM | 7180 |
| 01 PM - 02 PM | 8801 |
13-Dec-23 | 9 AM - 10 AM | 7128 |
| 10 AM - 11 AM | 10580 |
14-Dec-23 | 10 AM - 11 AM | 11381 |
| 11 AM - 12 PM | 10870 |
15-Dec-23 | 02 PM - 03 PM | 10329 |
| 03 PM - 04 PM | 10573 |
16-Dec-23 | 02 PM - 03 PM | 11440 |
| 03 PM - 04 PM | 10802 |
17-Dec-23 | 01 PM - 02 PM | 10829 |
| 02 PM - 03 PM | 8571 |
18-Dec-23 | 02 PM - 03 PM | 11617 |
| 03 PM - 04 PM | 5426 |
19-Dec-23 | 10 AM - 11 AM | 11178 |
| 10 AM - 11 AM | 9370 |
20-Dec-23 | 01 PM - 02 PM | 7979 |
| 02 PM - 03 PM | 7645 |
21-Dec-23 | 11 AM - 12 PM | 11379 |
| 02 PM - 03 PM | 11086 |
22-Dec-23 | 11 AM - 12 PM | 6089 |
| 12 PM - 01 PM | 9188 |
23-Dec-23 | 9 AM - 10 AM | 8003 |
| 10 AM - 11 AM | 10987 |
24-Dec-23 | 9 AM - 10 AM | 9443 |
| 02 PM - 03 PM | 7950 |
25-Dec-23 | 01 PM - 02 PM | 11055 |
| 11 AM - 12 PM | 6645 |
26-Dec-23 | 01 PM - 02 PM | 11875 |
| 02 PM - 03 PM | 6136 |
27-Dec-23 | 9 AM - 10 AM | 8748 |
| 12 PM - 01 PM | 11081 |
28-Dec-23 | 01 PM - 02 PM | 9865 |
| 02 PM - 03 PM | 10440 |
29-Dec-23 | 11 AM - 12 PM | 6894 |
| 02 PM - 03 PM | 10146 |
30-Dec-23 | 03 PM - 04 PM | 5955 |
| 03 PM - 04 PM | 8736 |
31-Dec-23 | 9 AM - 10 AM | 6355 |
| 10 AM - 11 AM | 11843 |
1-Jan-24 | 01 PM - 02 PM | 6482 |
| 02 PM - 03 PM | 7162 |
2-Jan-24 | 9 AM - 10 AM | 5524 |
| 10 AM - 11 AM | 11376 |
3-Jan-24 | 01 PM - 02 PM | 7086 |
| 03 PM - 04 PM | 8833 |
Below we are sharing the data for the nighttime time range.
Date | Nighttime Time Range | Total Number of People |
2-Nov-23 | 4 PM - 5PM | 12512 |
| 6PM - 7 PM | 11779 |
3-Nov-23 | 5 PM - 6 PM | 10050 |
| 10 PM - 11 PM | 8625 |
4-Nov-23 | 6PM - 7 PM | 11676 |
| 8 PM - 9 PM | 12467 |
5-Nov-23 | 7 PM - 8 PM | 10993 |
| 8 PM - 9 PM | 10895 |
6-Nov-23 | 8 PM - 9 PM | 8238 |
| 9 PM - 10 PM | 8567 |
7-Nov-23 | 9 PM - 10 PM | 10992 |
| 8 PM - 9 PM | 10538 |
8-Nov-23 | 10 PM - 11 PM | 11986 |
| 5 PM - 6 PM | 9826 |
9-Nov-23 | 5 PM - 6 PM | 12693 |
| 6PM - 7 PM | 9532 |
10-Nov-23 | 8 PM - 9 PM | 12115 |
| 9 PM - 10 PM | 10761 |
11-Nov-23 | 7 PM - 8 PM | 10109 |
| 8 PM - 9 PM | 9167 |
12-Nov-23 | 8 PM - 9 PM | 10352 |
| 9 PM - 10 PM | 11655 |
13-Nov-23 | 5 PM - 6 PM | 11557 |
| 8 PM - 9 PM | 10774 |
14-Nov-23 | 4 PM - 5PM | 8070 |
| 5 PM - 6 PM | 12636 |
15-Nov-23 | 4 PM - 5PM | 8057 |
| 8 PM - 9 PM | 11456 |
16-Nov-23 | 8 PM - 9 PM | 11412 |
| 9 PM - 10 PM | 10859 |
17-Nov-23 | 5 PM - 6 PM | 10867 |
| 6PM - 7 PM | 9869 |
18-Nov-23 | 5 PM - 6 PM | 10089 |
| 10 PM - 11 PM | 9517 |
19-Nov-23 | 8 PM - 9 PM | 10298 |
| 9 PM - 10 PM | 9306 |
20-Nov-23 | 6PM - 7 PM | 11462 |
| 10 PM - 11 PM | 9495 |
21-Nov-23 | 5 PM - 6 PM | 11923 |
| 6PM - 7 PM | 8085 |
22-Nov-23 | 9 PM - 10 PM | 11597 |
| 10 PM - 11 PM | 8030 |
23-Nov-23 | 8 PM - 9 PM | 9292 |
| 9 PM - 10 PM | 9020 |
24-Nov-23 | 7 PM - 8 PM | 10792 |
| 8 PM - 9 PM | 10710 |
25-Nov-23 | 5 PM - 6 PM | 9345 |
| 8 PM - 9 PM | 12376 |
26-Nov-23 | 7 PM - 8 PM | 11008 |
| 8 PM - 9 PM | 10447 |
27-Nov-23 | 8 PM - 9 PM | 9612 |
| 9 PM - 10 PM | 8698 |
28-Nov-23 | 5 PM - 6 PM | 10133 |
| 8 PM - 9 PM | 9173 |
29-Nov-23 | 4 PM - 5PM | 10129 |
| 5 PM - 6 PM | 8584 |
30-Nov-23 | 4 PM - 5PM | 9161 |
| 6PM - 7 PM | 9398 |
1-Dec-23 | 5 PM - 6 PM | 12041 |
| 10 PM - 11 PM | 10068 |
2-Dec-23 | 6PM - 7 PM | 9928 |
| 8 PM - 9 PM | 11360 |
3-Dec-23 | 6PM - 7 PM | 12463 |
| 5 PM - 6 PM | 12106 |
4-Dec-23 | 10 PM - 11 PM | 10901 |
| 8 PM - 9 PM | 12784 |
5-Dec-23 | 9 PM - 10 PM | 8227 |
| 6PM - 7 PM | 11460 |
6-Dec-23 | 10 PM - 11 PM | 12656 |
| 5 PM - 6 PM | 10146 |
7-Dec-23 | 6PM - 7 PM | 11524 |
| 9 PM - 10 PM | 9378 |
8-Dec-23 | 10 PM - 11 PM | 11850 |
| 5 PM - 6 PM | 10146 |
9-Dec-23 | 5 PM - 6 PM | 11565 |
| 6PM - 7 PM | 8290 |
10-Dec-23 | 8 PM - 9 PM | 8379 |
| 9 PM - 10 PM | 8066 |
11-Dec-23 | 7 PM - 8 PM | 10174 |
| 8 PM - 9 PM | 12079 |
12-Dec-23 | 8 PM - 9 PM | 12603 |
| 9 PM - 10 PM | 10867 |
13-Dec-23 | 9 PM - 10 PM | 11488 |
| 6PM - 7 PM | 12585 |
14-Dec-23 | 10 PM - 11 PM | 11210 |
| 5 PM - 6 PM | 9147 |
15-Dec-23 | 6PM - 7 PM | 9889 |
| 9 PM - 10 PM | 10211 |
16-Dec-23 | 10 PM - 11 PM | 9816 |
| 5 PM - 6 PM | 12756 |
17-Dec-23 | 5 PM - 6 PM | 10685 |
| 6PM - 7 PM | 11632 |
18-Dec-23 | 8 PM - 9 PM | 11107 |
| 9 PM - 10 PM | 10038 |
19-Dec-23 | 7 PM - 8 PM | 10298 |
| 8 PM - 9 PM | 8605 |
20-Dec-23 | 8 PM - 9 PM | 9810 |
| 9 PM - 10 PM | 8416 |
21-Dec-23 | 5 PM - 6 PM | 9061 |
| 8 PM - 9 PM | 11111 |
22-Dec-23 | 6PM - 7 PM | 12545 |
| 9 PM - 10 PM | 8046 |
23-Dec-23 | 10 PM - 11 PM | 9637 |
| 5 PM - 6 PM | 10467 |
24-Dec-23 | 5 PM - 6 PM | 8213 |
| 6PM - 7 PM | 8807 |
25-Dec-23 | 5 PM - 6 PM | 10891 |
| 6PM - 7 PM | 8450 |
26-Dec-23 | 9 PM - 10 PM | 9105 |
| 10 PM - 11 PM | 9487 |
27-Dec-23 | 8 PM - 9 PM | 12174 |
| 9 PM - 10 PM | 11529 |
28-Dec-23 | 7 PM - 8 PM | 11006 |
| 8 PM - 9 PM | 12064 |
29-Dec-23 | 4 PM - 5PM | 11254 |
| 5 PM - 6 PM | 12665 |
30-Dec-23 | 4 PM - 5PM | 11274 |
| 8 PM - 9 PM | 8247 |
31-Dec-23 | 8 PM - 9 PM | 12660 |
| 9 PM - 10 PM | 10261 |
1-Jan-24 | 5 PM - 6 PM | 11074 |
| 6PM - 7 PM | 8881 |
2-Jan-24 | 5 PM - 6 PM | 8164 |
| 10 PM - 11 PM | 9974 |
3-Jan-24 | 5 PM - 6 PM | 8179 |
| 6PM - 7 PM | 10390 |
The survey data above has been taken by selecting the hours randomly to minimize the errors and human oversight.
Unfolding The Data:
Firstly, from the data given above it is clearly visible that evenings or after 4 PM is the best and most efficient time, 7 PM - 9 PM being the best and during day 1 PM - 3 PM being the worst. During day 9 AM to 11 AM is the most profitable time to advertise.
So, if the ad runs for 9 AM to 11 AM (2 hours) in the morning and 4 PM to 10 PM at night or 8 hours a day then also it can generate on average 9118 views every hour from 9 AM to 11 AM or total 18236 views in those two hours and if the ad runs again from 4 PM to 10 PM (6 hours) then it can generate on average 10,427 views every hour for those 6 hours or at least 62,562 views.
This means the billboard can generate at least 72,989 views every single day. Please remember this is the lowest possible view count.
Understanding the Cost:
What is Cost Per View?
CPV is a metric used to calculate the cost effectiveness of your billboard advertising by determining the average cost incurred for each view or impression generated by your ad. It helps you gauge the efficiency of your campaign and make informed decisions about allocating your marketing budget.
How is CPV Calculated?
CPV is calculated by dividing the total cost of your advertising campaign by the total number of views or impressions generated. The formula is simple:
CPV = Total Cost / Total Views
For example, if your digital LED billboard campaign cost ₹1000 and generated 10,000 views, your CPV would be: CPV = ₹1000 / 10,000 views = ₹0.10 per view
Why is CPV Important?
Understanding CPV allows you to assess the effectiveness of your advertising strategy and compare it to other marketing channels. By analyzing CPV data, you can identify which ads are performing well and which may need adjustments. This insight empowers you to optimize your campaigns, improve ROI, and ultimately achieve your marketing objectives.
At Billboardit, we offer transparent pricing and comprehensive reporting to help you track CPV and make data-driven decisions for your digital LED billboard campaigns. Contact us today to learn more about how we can help you maximize the impact of your advertising investment!
From the whole survey of the location for more than two months and we have found that on average 266 people were present in the location every minute. Which means 15,960 people every hour and if the LED Billboard runs for 8 hours a day, then 1,27,680 views will be generated every day or 38,30,400 per month. So even if we consider ₹15,000 per month, you'll be paying just ₹0.00625 per view. Duplicate views can range from 0-40% to give you better retention.
Calculate the Cost Per View in Billboard Advertising Using the calculator Below.
Learn more about building your brand in tier 2 cities or outdoor advertising from our guide.
Please leave a comment or suggestion and if you have learned something from this survey report, please give it a review. Also, if you have some business requirement then contact us to get your queries resolved and why should you google it when you can Billboardit!
Concise and Detailed. It will help take the descision properly.